摘要
目前我国食品企业管理中存在一些突出的问题，需要以危机管理的意识、方法和手段加以规范和实施。危机虽然不可避免，但危机却是可以管理的，积极的危机应对则可将危机造成的损失降到最低，甚至可以能够通过危机处理过程中的种种措施增加外界对企业的了解，并利用这种机会重塑企业的良好形象。
Abstract
the current food enterprise management in our country has some prominent problems, needs to be regulated and the consciousness of crisis management, method and means. Although the crisis is inevitable, but the crisis is managed, the positive response to the crisis is the crisis caused a loss to a minimum, and can even be able to increase the understanding of enterprises through various measures to deal with the crisis in the process, and use this opportunity to reshape the good image of enterprises.
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