Morning tea,as an important subdivision of the catering industry,is an important embodiment of a city's human touch,and plays an important role in stabilizing growth,promoting consumption and benefiting people's lives.Taizhou morning tea has a long history and is the most direct cultural expression of Taizhou city brand.Based on the development background,development problems and development path of the morning tea culture industry,this paper expounds the characteristics of Taizhou morning tea with recognition and fireworks,and points out that such topic discussion that everyone can participate in will quickly generate cultural and emo-tional resonance,easily form a spreading effect,and quickly improve the popularity of the city.