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解码泰州早茶文化

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早茶作为餐饮行业重要的细分业态,是一个城市人情味的重要体现,对于稳增长、促消费、惠民生发挥着重要作用.泰州早茶历史悠久,是泰州城市品牌最直接的文化表现.文章围绕早茶文化产业发展背景、发展难题、发展路径,阐述了泰州早茶具有辨识度、烟火气的特点,提出以这种人人都可以参与的话题讨论,会迅速产生文化与情感上的共鸣,极易形成裂变的传播效应,快速提高城市的知名度.
Decoding Taizhou Morning Tea Culture
Morning tea,as an important subdivision of the catering industry,is an important embodiment of a city's human touch,and plays an important role in stabilizing growth,promoting consumption and benefiting people's lives.Taizhou morning tea has a long history and is the most direct cultural expression of Taizhou city brand.Based on the development background,development problems and development path of the morning tea culture industry,this paper expounds the characteristics of Taizhou morning tea with recognition and fireworks,and points out that such topic discussion that everyone can participate in will quickly generate cultural and emo-tional resonance,easily form a spreading effect,and quickly improve the popularity of the city.

Taizhou morning teamorning tea culturemorning tea marketcountermeasures

王龙、陈述飞

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泰州市人大常委会

江苏省社科院泰州分院,江苏 泰州 225300

泰州早茶 早茶文化 早茶市场 对策措施

2024

泰州职业技术学院学报
泰州职业技术学院

泰州职业技术学院学报

影响因子:0.285
ISSN:1671-0142
年,卷(期):2024.24(1)
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