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培育发展新型文旅助推泰州"出圈"研究

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近年来,我国文旅行业实现较快恢复发展,不少城市打造独特IP成功出圈,对地方文旅经济发展起到积极作用.泰州作为"小众游"目的地,因美景、美食等受到越来越多游客的青睐,文旅热度持续攀升.在当前文旅市场蓬勃发展、前景广阔的背景下,如何培育发展文旅新模式、新业态,破题特色文旅,打造独特城市IP已成为泰州推动城市"出圈"、提升城市"热度"的重要路径选择.
Cultivating and Developing a New Type of Cultural Tourism to Promote Taizhou's"out of the Circle"Research
In recent years,China's cultural and tourism industry has achieved rapid recovery and development,Many cities have successfully created unique IPs and gained popularity,playing a positive role in the development of local cultural and tourism economy.Taizhou,as a"niche tourism"destination,is increasingly favored by tour-ists due to its beautiful scenery,delicious food,and the popularity of cultural tourism continues to rise.Against the backdrop of the booming development and broad prospects of the current cultural and tourism market,how to cultivate and develop new models and formats of cultural and tourism,break through the problem of distinc-tive cultural and tourism,and create unique urban IP has become an important path choice for Taizhou to pro-mote the city's"out of the circle"and enhance its"popularity".

Taizhoufeatured cultural tourismnew formscity"out of circle"

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江苏省社会科学院泰州分院,江苏 泰州 225300

泰州 特色文旅 新业态 城市"出圈"

2024

泰州职业技术学院学报
泰州职业技术学院

泰州职业技术学院学报

影响因子:0.285
ISSN:1671-0142
年,卷(期):2024.24(6)