Place attachment is an important concept in environmental psychology and human geography,referring to a special dependency relationship between individuals and specific places.Place attachment emphasizes the emotional connection between people and places,aligning with the modern focus of museum studies on a people-centered approach.Taking the Palace Museum as an example,this paper explores the impact mechanism of place attachment on museum visitors'loyalty and the mediating role of visitor satisfaction,aiming to assist museums in better balancing economic benefits and social value,enhancing their sustainable development capabilities,and promoting the integration of culture and tourism.
cultural tourism integrationplace attachmentvisitor satisfactionvisitor loyaltythe Palace Museum