Numerous medium and small-sized museums play a crucial role in promoting and disseminating the history and culture of their regions.As the museum sector increasingly adopts a"visitor-centered"approach,it becomes essential to study audience segmentation from a communication perspective during the curation of basic exhibitions.Understanding the diverse visiting motivations and needs of different audience groups allows for targeted design strategies in exhibition content structure,display language,and supporting exhibits.This approach is vital for creating high-quality exhibitions that cater to varying audience demographics.
individual communicationmedium and small-sized museumsbasic exhibitionscuration strategies
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