In the context of the digital age and construction of a culturally strong nation,media technology has greatly influenced the forms of cultural dissemination in Chinese museums.This paper applies quantitative analytical method to investigate how the WeChat public account of the Shaanxi History Museum achieves an organic unity of maximizing efficiency and effectiveness in cultural dissemination.By using the total monthly reading volume and the reading volume of posts introducing artifacts as quantitative metrics,the paper investigates whether a linear relationship exists between them.It also proposes strategies for improving the operation of museum WeChat accounts,providing insights for enhancing cultural dissemination through this WeChat platform.
museumsquantitative metrics of WeChat public accountscultural disseminationeffectiveness of dissemination
万方数据
