文化产业研究2024，Issue(1) ：41-59.

元宇宙赋能数字文化产业发展的可供性理论框架与关键议题

Theoretical Framework and Key Issues of Affordance of Development of Digital Culture Industry Enabled By Metaverse

戴俊骋 刘方宇 吴苗苗
文化产业研究2024，Issue(1) ：41-59.
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元宇宙赋能数字文化产业发展的可供性理论框架与关键议题

Theoretical Framework and Key Issues of Affordance of Development of Digital Culture Industry Enabled By Metaverse

戴俊骋 1刘方宇 2吴苗苗1
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作者信息

  • 1. 中央财经大学文化与传媒学院
  • 2. 中山大学旅游学院
  • 折叠

摘要

元宇宙时代为数字文化产业实现高质量发展提供了崭新契机.本文围绕元宇宙与数字文化产业概念关系进行辨析,梳理发现数字文化产业实现高质量发展的现实逻辑,体现在国家战略、产业突破、消费变革三个维度.提出元宇宙可供性的理论框架,包含创造可供、身份可供、连接可供、移动可供、感知可供五大维度,充分赋能了数字文化创作、数字文化生产、数字文化传播与数字文化消费实践过程,提供了元宇宙与数字文化产业研究新的理论进路.在此基础上,研究进一步提出新时代数字文化产业研究需要关注创意生产与创意人才、消费业态与潜在影响、产业与事业的互动发展、与其他产业融合创新四大关键议题,并从元宇宙发展阶段、元宇宙对生产关系变革、元宇宙对人的影响三个维度提出了新时期数字文化产业高质量发展面临的现实挑战.

Abstract

The metaverse era presents a novel opportunity for the digital culture industry to achieve high-quality development.By analyzing the conceptual relationship between the metaverse and the digital culture industry,this paper identifies the realistic logic underlying the achievement of high-quality development in the digital culture industry,which is reflected in the three dimensions:National strategy,industrial breakthrough,and consumption change.A theoretical framework of metaverse affordance is proposed,encompassing five affordances:create-ability affordance,embodient affordance,connection affordance,mobility affordance,and sense-ability affordance,offering a new theoretical approach to the study of the metaverse and digital culture industry.Building upon this framework,the study highlights four key issues that require attention in researching the digital culture industry in the new era:creative production and talents,consumption patterns and potential impacts,interactive development between cultural undertakings and cultural industries,and integration and innovation with other sectors.Additionally,the paper addresses the practical challenges faced by the high-quality development of the digital culture industry in the new era from three dimensions:The metaverse's developmental stage,the transformation of production relations within the metaverse,and the impact of the metaverse on individuals.

关键词

数字文化产业/元宇宙/可供性/数字经济/数字文明/高质量发展

Key words

Digital Culture Industry/Metaverse/Affordance/Digital Economy/Digital Civilization/High-quality Development

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基金项目

国家自然科学基金面上项目(42071194)

北京市社会科学基金重大项目(21ZDA07)

出版年

2024
文化产业研究

文化产业研究

ISSN：
参考文献量24
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