二十四节气文化与旅游产业融合发展——基于纪录片《四季中国》的案例分析
The Integration and Development of 24 Solar Terms Culture and Tourism Industry—Case Analysis Based on Four Seasons of China
苏燕燕1
作者信息
摘要
自文化和旅游部成立实现行政上的文旅融合,文化和旅游融合发展成为新趋势.二十四节气作为伴随着农耕文化而生的古老文化,是人类非物质文化遗产的代表作,已经融入大众生活的方方面面.因此,本文选择以二十四节气为拍摄主题的《四季中国》纪录片作为研究案例,分析影视作品通过塑造旅游目的地形象进而促进用户旅游意愿生成的机制分析.研究结果表明:用户评论中提及较多的话题包括与节气相关的传统习俗、纪录片中提及的拍摄地点、关于纪录片本身的讨论等,用户对该纪录片的评论大多数为积极情感.结合用户评论分析结果,建议发展以二十四节气为主题的旅游,形成并完善影视作品、旅游目的地形象塑造及文化旅游意愿之间的互动机制,促进二十四节气文化与旅游产业融合发展.
Abstract
Since the establishment of the Ministry of Culture and Tourism to achieve administrative integration of culture and tourism,the integrated development of culture and tourism has become a new trend.The twenty-four seasons is an ancient culture born with farming culture and a masterpiece of intangible cultural heritage of mankind,and has been integrated into every aspect of public life.Therefore,this paper chooses the documentary Four Seasons of China,which is based on the twenty-four seasons as the theme,as a research case to analyse the mechanism by which film and television works shape the image of tourism destinations and promote the generation of users'tourism intention.The results of the study show that the topics mentioned more often in the user comments include the traditional customs related to the seasons,the filming locations mentioned in the documentary,and the discussion about the documentary itself,etc.Most of the user comments on the documentary are positive emotions.Combined with the results of the analysis of user comments,it is recommended to develop tourism themed on the 24 solar terms,form and improve the interactive mechanism between film and television works,image shaping of tourist destinations and the willingness of cultural tourism,and promote the integrated development of the 24 solar terms culture and tourism industry.
关键词
二十四节气/文旅融合/《四季中国》/影视旅游Key words
Twenty-four Seasons/Culture and Tourism Integration/Four Seasons of China/Film Tourism引用本文复制引用
出版年
2024
NETL
NSTL
万方数据