On the Operation Strategies of Small and Medium-sized Online Stores in the Context of New Retail Forms
New retail forms have ushered in new changes in the current operation and service models of online stores.Various enterprises have become more transparent in terms of information,enabling the dynamic grasp of intangible resource value to create more opportunities for tangible and intangible resources.In addition,new retail models also make it possible to gradually reduce the previous asymmetry and information gaps in cognition.Under the new retail models,the overall industry information has become more transparent and targeted,whose management mode has shifted from the previous simple transaction-based relationship to the current customer-centric one.In this regard,this paper explores how retail enterprises can improve innovative service models and effectively manage their performance by having an overall grasp of the internal and external factors with the service innovation-driven model,and fully taking customers'demands into account from the perspectives of economic value,functional value,and emotional value.On this basis,this paper carries out further research on the new service models and the underlying mechanisms of marketing methods in the context of new service forms through theoretical review and case analysis,hoping to provide enlightenment for both theory and practice.
new retail formssmall and medium-sized online storesoperation strategies
NETL
NSTL
万方数据
