现象学视域下扩大文化消费的策略
On the Strategies to Expand Cultural Consumption from the Perspective of Phenomenology
徐望1
作者信息
- 1. 江苏省文化艺术研究院,江苏 南京 210005
- 折叠
摘要
基于现象学视域,运用现象学方法,探索扩大文化消费的策略,可以提出:第一,注重观察文化消费现象,着重把握现象现出的消费意向;本质直观现象现出的文化心理;从现象中汲取文化创意的灵感.第二,理性创造文化消费现象,用文化产品把文化消费的"意"现出象来;用文化产品把社会文化的"意"现出象来;用文化产品把各种故事的"意"现出象来;用文化产品把不觉不明的"意"现出象来.第三,进阶演化文化消费现象,善用文化传播新媒体,推动文化消费现象"出圈";延长现象的滞留时间,增加文化消费现象边际效益;引导负现象正向转化,增加文化消费现象社会效益.
Abstract
This paper explores the strategies to expand cultural consumption from the perspective of phenomenology.Adopting phenomenological methods,the paper proposes the following three strategies.First,we should carefully observe cultural consumption phenomena.That means we can grasp the consumption intentions revealed in the phenomena,intuitively understand the involved cultural psychology,and draw inspiration for cultural creation accordingly.Second,we should rationally create cultural consumption phenomena.That is to say,cultural products can be utilized to demonstrate consumers'intention in cultural consumption,to reflect the essence of social culture,to display the meanings of various stories,and to unveil the hidden significance of cultural consumption.Third,we should gradually advance the evolution of cultural consumption phenomena.In this sense,we can skillfully use new media for cultural dissemination to promote the popularity of cultural consumption phenomena,extend the retention time of such phenomena to increase their marginal benefits,and guide the transformation of negative phenomenon into positive ones to increase the social benefits of cultural consumption phenomena.
关键词
现象学/文化消费现象/文化消费意向/扩大文化消费Key words
phenomenology/cultural consumption phenomena/cultural consumption intention/expansion of cultural consumption引用本文复制引用
出版年
2024
NETL
NSTL
万方数据