On the Strategies to Expand Cultural Consumption from the Perspective of Phenomenology
This paper explores the strategies to expand cultural consumption from the perspective of phenomenology.Adopting phenomenological methods,the paper proposes the following three strategies.First,we should carefully observe cultural consumption phenomena.That means we can grasp the consumption intentions revealed in the phenomena,intuitively understand the involved cultural psychology,and draw inspiration for cultural creation accordingly.Second,we should rationally create cultural consumption phenomena.That is to say,cultural products can be utilized to demonstrate consumers'intention in cultural consumption,to reflect the essence of social culture,to display the meanings of various stories,and to unveil the hidden significance of cultural consumption.Third,we should gradually advance the evolution of cultural consumption phenomena.In this sense,we can skillfully use new media for cultural dissemination to promote the popularity of cultural consumption phenomena,extend the retention time of such phenomena to increase their marginal benefits,and guide the transformation of negative phenomenon into positive ones to increase the social benefits of cultural consumption phenomena.
phenomenologycultural consumption phenomenacultural consumption intentionexpansion of cultural consumption
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