On Credit Evaluation of Travel Agencies Based on Analytic Hierarchy Process
Travel agencies are essential market players driving the high-quality development of the tourism industry.The establishment of credit systems for travel agencies is significant for building a new regulatory mechanism for the tourism market based on credit.Based on an interpretation of relevant literature on as well as of national and local standards for credit evaluation of market entities,this study employs the Delphi method and Analytic Hierarchy Process(AHP)to select indicators and determine their weights.The study constructs a credit evaluation indicator system for travel agencies,consisting of 3 primary indicators(credit foundation,credit capacity,and credit behavior),9 secondary indicators,and 35 tertiary indicators,aiming to enhance the effectiveness of tourism market regulation and support the high-quality development of China's tourism industry.
travel agenciescredit evaluationindicator systemAnalytic Hierarchy Process
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