On the Integrated Development of Culture,Tourism and Sports of the Equestrian Sports Industry in Wuhan
The integration of culture,tourism and sports is a global trend in the development of the equestrian sports industry.By way of literature review,field investigation and expert interviews,this paper studies the integrated development of culture,tourism and sports of the equestrian sports industry in Wuhan.The research highlights that(1)based on the industrial correlation theory and asset generality theory,as well as the needs of consumer upgrading and urban development,the equestrian sports industry must pursue integrated development;(2)the equestrian sports industry in Wuhan has achieved certain accomplishments in aspects such as the event influence,infrastructure construction,industrial support,and the scale of industry participants;(3)however,challenges remain,including weak comprehensive driving effects of competitions,loose connections in the industrial chain,and inadequate cross-industry integration.To address these challenges,the study suggests creating new platforms for the integration of culture,tourism and sports based on speed horse racing and equestrian events.It also recommends utilizing equestrian museums and historical resources to promote equestrian culture,developing culturally unique products,and planning distinctive projects to pursue deeper integrated development of culture,tourism and sports of the equestrian sports industry.
equestrian sports industryintegration of culture,tourism and sportsWuhan
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