Communication Chinese Martial Arts Culture in All-media Era
Omni-media communication is intelligent,personalized,interactive communication information activities driven by technology with the help of big data,artificial intelligence,cloud computing and other digital technologies,which shapes the Chinese martial arts culture throughout the fully intelligent,participating,supplied,effective and accurate communication pattern.Based on the theories of communication and sociology,this paper analyzes the values,practical problems and promotion strategies of the Chinese martial arts culture in the all-media era.It is concluded that the value of Chinese martial arts culture communication in the all-media era is characterized by whole-process intelligence reconstruction,technology empowering the Chinese martial arts culture,full participation and interaction,cross-border integration of the Chinese martial arts culture,holographic content supply,diversified presentation of the Chinese martial arts culture,precise communication.Meanwhile,problems such as blurred subjects,distorted information,fragmented processes,and shallow content exist.In the all-media era,the strategy for promoting the Chinese martial arts culture communication is embodied in co-governance and sharing through strengthening the guidance of public opinion,supervision,credibility of communication,media convergence,a holistic view of narrative,aesthetic standard,and artistry of communication.
NETL
NSTL
万方数据
维普
