Strategies and Reflections on Media Discourse Construction of Large-scale Sports Events in Era of Intelligent Communication:Discussion on 2022 Qatar World Cup Communication Practice on Three Major Chinese Platforms
The quadrennial World Cup is an important opportunity for the media to construct their own communication discourse.The study of media discourse has shifted from the internal structure of media texts to a dynamic construction process that covers multiple links such as media production,text,and audience.In the construction of media discourse for Qatar World Cup,Migu Video and Tiktok,authorized by China Central Radio and Television,realized their own media discourse construction using their own platform characteristics.From the perspective of content,technology and capital,this paper analyzes the media discourse construction strategies of CCTV,Migu Video and Tiktok for the Qatar World Cup,and summarizes the media strategy construction methods of the communication platform in the platform framework,business logic,new media technology and copyright utilization in the intelligent communication era.8130Fr8o4m32 the perspectives of discourse hegemony,the estrangement between official and folk discourse,and the supremacy of entertainment under technological control,reflections on the discourse construction of large-scale sports event communication media led by new technologies under the mode of competition and cooperation is expatiated.
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