Value Orientation and Deep Motivation of Development of Soft Power in Chinese and Western Sports Culture
In the post-Cold War era,with the repositioning of the value function of culture,cultural soft power competition has increasingly become an important part of the national strength competition between major powers.The soft power strategy of sports culture of the United States and other western powers has acted as a tool of foreign policy to varying degrees,with the aim of shaping the"new other"according to the western value preferences and rebuilding the dominant position of western sports.The construction of China's sports and cultural soft power has always focused on its own development,shaping a"new self",and making China stand tall among the nations of the world with a new image of peaceful development.The fundamental reason for this is that the western sports culture created by commercial civilization,as a strong culture in the world sports arena,is a derivative of the mainstream culture of western modernity,and to a certain extent,it carries the cultural bias of"the superiority of western civilization.Nevertheless,China's sports culture inherently carries the innate genes of the Chinese civilization's view of the world and virtue ethics,and is essentially a flexible culture full of humanistic care,virtue and inclusiveness.Under the new historical conditions,correctly handling the relationship with the western sports culture and building the modern sports civilization of the Chinese nation are the topics of the times that must be faced in the construction of China's sports culture soft power.
soft power of sports cultureshaping the"new other"shaping a"new self"value preferenceWestern sports culture
万方数据
维普
