Communicatioin View from Perspective of Chinese Modernization:Retrospection Based on CPC's Century-old View of Sports Communication
The report of the 20th National Congress of CPC advances the rejuvenation of the Chinese nation through a Chinese path to modernization,and a new path for the development of the modernization of sports with a scientific theoretical system.As a media system coexisting with sports,this path is indispensable in the process of promoting the construction of a sporting nation.In view of the Chinese path to modernization,in order to promote the implementation of the strategy of building China into a sporting nation,the connotation of the sports communication needs to be expanded.Through literature review and expert interview,this paper explores into its meanings and values,clarifying the connection and differences between the sports concept and the communication concept.From the perspective of media,it aims to provide theoretical references for the sustainable development and the new path of the century-old sports communication concept under the background of the Chinese path to modernization.
Chinese path to modernizationsports communication outlooksports communicationsporting nationsports modernization