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冰雪产业数字化转型与冰雪体育消费:互动逻辑及双向促进

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数字经济战略下,促进冰雪产业数字化转型具有重要的现实意义。基于冰雪产业数字化转型的内涵,深入探究冰雪产业数字化转型与冰雪体育消费之间的互动逻辑与双向互促循环机制。研究提出冰雪产业数字化转型与冰雪体育消费的双向提升路径:夯实冰雪产业数字化转型基础,构建冰雪体育消费数据体系;深度融合互联网技术创新,畅通冰雪体育消费环节;深化冰雪产业数字化技术赋能,引领冰雪体育消费用户协同参与。
Digital Transformation of Ice and Snow Industry and Sports Consumption:Interactive Logic and Mutual Promotion
Under the digital economy strategy,it is of great practical significance to promote the digital transformation of the ice and snow sports industry.Based on the connotation of the digital transformation of ice and ice sports industry,the interactive logic and mutual promotion mechanism between the digital transformation of ice and ice and snow sports industry were explored.Countermeasures were proposed regarding consolidating the foundation of digital transformation of ice and snow sports industry,building the data system of ice and snow sports consumption,integrating the internet technology innovation,smoothing the link of ice and snow sports,deepening the empowerment of digital technology of ice and snow sports industry,and leading the participation of consumers.

ice and snow industrydigital transformationice and snow sports consumptioninteraction logicdigital empowerment

张润宇

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国家信息中心 公共技术服务部,北京 100045

冰雪产业 数字化转型 冰雪体育消费 互动逻辑 技术赋能

2024

武汉体育学院学报
武汉体育学院

武汉体育学院学报

CSTPCDCSSCICHSSCD北大核心
影响因子:1.384
ISSN:1000-520X
年,卷(期):2024.58(4)
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