Influencing Factors and Configuration Paths for Improving International Communication Effect of Traditional Chinese National Sports Culture:An Empirical Analysis Based on Popular YouTube Videos
Adopting qualitative comparison and regression analysis,the influencing factors and configuration paths of popular videos related to national traditional sports culture on the YouTube platform were studied.It was shown that there was a significant correlation between the communication content,information source and communication effect of the traditional Chinese national sports culture and the dissemination effect.Three configuration paths were formed to promote the communication of the traditional Chinese national sports culture,namely,the content support paths mainly based on series short videos,professional interpretation paths mainly based on secondary creation of the past content,personal creation paths mainly based on cinephilia narrative.Corresponding to the configuration path,it was recommended that the communication of the national traditional sports culture should enrich the narrative themes of the series of videos,pay attention to the national traditional sports elements and the portrayal of daily details of the characters.The professional advantages of the official narrators should be yielded,the values of the traditional Chinese national sports should be further explored,more fans were to be seen and the individual recreation of the traditional swordsman fiction was encouraged.
traditional Chinese national sports cultureinternational communicationoverseas social mediacommunication effectconfiguration analysis
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