首页|我国"村BA"发展的影响因素与路径分析——以贵州台盘"村BA"为例

我国"村BA"发展的影响因素与路径分析——以贵州台盘"村BA"为例

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采用文献资料法、访谈法等研究方法,以贵州台盘"村BA"为分析对象,探析"村BA"发展的影响因素,提出"村BA"发展路径。研究认为:"村BA"发展维度的结构体系包括政策引领、乡村治理、赛事文化、传播助推4个核心范畴,上位政策规划等9条范畴化语句,政策文件相继出台等17条概念化语句以及309条编码语句。其中,政策引领是"村BA"发展的基础支撑,乡村治理是"村BA"发展的内生动力,赛事文化是"村BA"发展的重要根基,传播助推是"村BA"发展的外在驱动。鉴于此,提出我国"村BA"发展路径:完善乡村赛事发展的保障机制,推动"村BA"健康发展;坚持农民主体地位,提升"村BA"自治能力;组建乡村篮球赛事联盟,推动"村BA"做大做强;打造农村体育赛事IP,建立以"村BA"为核心的产业集群。
Influencing Factors and Path for Development of"Cun-BA"in China in View of"Cun-BA"in Taipan Village of Guizhou Province
Through literature review and interviews,influencing factors and development paths for"Cun-BA"in Taipan Village,Guizhou province were analyzed.It was seen that the structural system of the sustainable development of Cun-BA included policy guidance,rural governance,competition culture,and communication promotion.There were nine categorical statements such as high-level policy planning,17 conceptual statements such as policy issuing,and 309 coding sentences.Among them,policy guidance was the fundamental support,rural governance was the endogenous driving force,competition culture was foundation for the sustainable development of Cun-BA,and popularity was the external driving force.In view of this,the development strategies were to improve the guarantee mechanism for the development of rural sports events,to promote the healthy development of Cun-BA,to adhere to the main position of the farmers,to enhance the autonomous ability of Cun-BA,to establish a rural basketball league,to better Cun-BA,to create the rural sports event IP and an industrial cluster centered on Cun-BA.

Guizhou provinceCun-BAsports industrysports event:rural sports event

高治、任波、陆红江、张瑞迪

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武汉体育学院 体育教育学院,湖北 武汉 430079

武汉体育学院 体育科技学院,湖北 武汉 430200

上海体育大学经济管理学院,上海 200438

贵州 "村BA" 体育产业 体育赛事:乡村赛事

国家社会科学基金重大项目

23&ZD194

2024

武汉体育学院学报
武汉体育学院

武汉体育学院学报

CSTPCDCSSCICHSSCD北大核心
影响因子:1.384
ISSN:1000-520X
年,卷(期):2024.58(8)