Can Digital Transformation Boost Sports Business Performance?An Empirical Test of Listed Companies in Sports Industry
Whether there is a paradox of digital transformation in sports enterprises remains to be explored.Adopting panel data of the Chinese A-share sports industry listed companies from 2012 to 2022 as a sample,this study analyzed the impact of digital transformation on the market and financial performance of sports enterprises,and explored the moderating effect of environmental dynamism on the impact of digital transformation on sports enterprise performance.The research results indicated that the impact of digital transformation on the financial performance and market performance of sports enterprises revealed a divergence phenomenon.It it significantly promoted financial benefits while also significantly suppressed the company's market performance.The impact of digital transformation on sports enterprises was influenced by their own performance level.The dynamic nature of the environment regulated the relationship between digital transformation and the market and financial performance of sports enterprises,and both were inhibitory regulators,meaning that the stronger the dynamic nature of the environment,the more obvious the weakening effect.The impact of digital transformation on the performance of sports enterprises was heterogeneous before and after the CO VID-19 epidemic.Based on the above findings,corresponding countermeasures and suggestions were provided from the policy and enterprise levels.
万方数据
