Demands Satisfaction and Commercial Innovation:Anthro-potropic of Sports Communication in Internet Era
The progress of media technology has subverted the development logic and evolution path of sports communication.Based on the anthro-potropic theories by Paul Levinson,this paper argues that the relevant development of technology is to respond to the human needs and to meet the trend of humanization.New technologies,especially artificial intelligence technology,further meet the users'needs for viewing,experience,health and communication.Under the trend of anthro-potropic,the business logic in sports communication is innovating,moving towards the direct-to-consumer(DTC)model,building an"Internet+"sports platform integrating content,service and socialization functions,connecting micro-power to stimulate marginal innovation,and algorithms to deeply develop the needs of the sports fans so as to connect sport and the human beings at the socio-relational level and the technical-material level.
sports communicationanthro-potropicneed satisfactionbusiness logicsports and the human being
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