Scenarization of Sports Tourism and its Application:Exploring a New Paradigm Oriented on Building Comforts
Based on the theory of scenes,sports enrich the comfort of tourism from aspects of experience,community and cultural symbols,and demonstrate authenticity,drama and legitimacy in three main dimensions and 15 sub-dimensions.The contextualization of sports tourism has its inherent operating rules and dimension evaluation system.Through the empirical test of the integrated development of sports tourism in Shennongjia International Ski Resort in Hubei Province,the operability of the scene evaluation system is proved.Through the generation mechanism of sports tourism comforts,it is proposed that the development of China's sports tourism should focus on three aspects:mining scene experience value to enhance consumer perception,strengthening scene digital development to promote community construction,and extracting sports tourism cultural resources to build cultural symbols.
sports tourismtheory of theoryamenitiesscenarization of sports tourismscene construction
NETL
NSTL
万方数据
