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基于STP的高职教育激励模式研究

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教育激励是高等职业教育的重要手段。基于STP的高职教育激励模式是顺应环境变化的系统性的高职教育激励模式,它的主要内容包括:依据生源渠道对高等职业学生进行初始分类(Segmenting);评价各细分学生群组的结构教育需求,确定对各群组学生的培养目标和院校资源的关联性,关联度高的院校资源和学生群组配对(Targeting);教育者对各学生群组实施教育激励定位策略(Positioning),也就是基于各组教育者的竞争优势实施差异化的激励策略。
Research on the STP-Based Incentive Model in Higher Vocational Education
Educational incentives are a key approach in higher vocational education.The country's high-quality development and the diversification of student sources have introduced new challenges and opportunities for higher vocational education.Incentive models must adapt to these changes and innovate accordingly.The STP-based incentive model is a systematic approach that responds to environmental changes.It primarily involves segmenting vocational students based on their recruitment channels,evaluating the educational needs of each student group,determining the correlation between training objectives and institutional resources,and targeting resources to highly correlated student groups.Educators then implement incentive positioning strategies for each group,using differentiated strategies based on their competitive advantages

Higher Vocational EducationEducational IncentivesSegmentingTargetingPositioning

孙本梓

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安徽林业职业技术学院 经济管理系,安徽 合肥 230031

高职教育 教育激励 STP 激励模式

2024

武汉职业技术学院学报
武汉职业技术学院

武汉职业技术学院学报

影响因子:0.335
ISSN:1671-931X
年,卷(期):2024.23(4)