非遗视角下青瓷元素在酒品绿色包装设计中的应用研究
Research on the Value and Aesthetics of Celadon in Wine Packaging Design
欧亚梅1
作者信息
- 1. 湖北开放大学/湖北科技职业学院 艺术创意学院,湖北 武汉 430074
- 折叠
摘要
用实证研究、田野调查等研究方法,通过分析酒品包装设计现状及青瓷应用的必要性和可行性,发现青瓷元素能显著提升包装美学价值并影响消费者购买决策.提出青瓷在酒品包装中的综合应用策略,并通过黎家沽酒项目展示非遗青瓷元素在酒品绿色包装设计中的应用,旨在践行绿色设计理念,丰富包装美学内涵和文化价值,推动非遗美育与包装设计的融合发展,实现酒品包装与传统文化、绿色理念及美育的深度融合.
Abstract
This paper adopts research methods such as empirical studies and field investigations to analyze the current status of liquor packaging design,as well as the necessity and feasibility of applying celadon elements.It is found that celadon elements can significantly enhance the aesthetic value of packaging and influence consumer purchasing decisions.The study further proposes comprehensive application strategies for celadon in liquor packaging and demonstrates the application of intangible cultural heritage(ICH)celadon elements in green liquor packaging design through the Lijiagujiu project.The aim is to practice green design concepts,enrich the aesthetic connotation and cultural value of packaging,promote the integrated development of ICH aesthetic education and packaging design,and achieve a deep integration of liquor packaging with traditional culture,green concepts,and aesthetic education.
关键词
非遗/酒品包装/青瓷/绿色包装/包装设计Key words
Intangible Cultural Heritage(ICH)/Wine packaging/Celadon porcelain/Green packaging/Packaging design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据