Research on the Value and Aesthetics of Celadon in Wine Packaging Design
This paper adopts research methods such as empirical studies and field investigations to analyze the current status of liquor packaging design,as well as the necessity and feasibility of applying celadon elements.It is found that celadon elements can significantly enhance the aesthetic value of packaging and influence consumer purchasing decisions.The study further proposes comprehensive application strategies for celadon in liquor packaging and demonstrates the application of intangible cultural heritage(ICH)celadon elements in green liquor packaging design through the Lijiagujiu project.The aim is to practice green design concepts,enrich the aesthetic connotation and cultural value of packaging,promote the integrated development of ICH aesthetic education and packaging design,and achieve a deep integration of liquor packaging with traditional culture,green concepts,and aesthetic education.
Intangible Cultural Heritage(ICH)Wine packagingCeladon porcelainGreen packagingPackaging design
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