With the strong support of the country,China's animation industry is booming,giving birth to a large num-ber of animation IP derivative products.The development of e-commerce and the improvement of new media channels have increased people's market demand for animation IP derivative products,further expanding their market size and development potential.In order to cope with the fierce mar-ket competition,the animation industry should adopt a vari-ety of effective marketing methods to promote the operation and promotion of animation IP derivative products.
维普
万方数据
