中国传统元素在视觉传达设计中的应用研究
The Application Strategy of Traditional Chinese Elements in Visual Communication Design
魏星洁1
作者信息
摘要
中国传统元素被应用到视觉传达设计中是必然的选择,也是时代的产物,成为了设计师思考视觉传达设计的主要内容.设计者在设计作品时需认识到中国传统元素的重要意义,明确中国传统元素的类别,将中国传统元素应用到服饰、书籍、标志、包装上面,以给予大众强烈的直观感受,增加视觉传达效果,提升设计作品的传播范围,提高设计作品的影响力度.
Abstract
The application of traditional Chinese elements in visual communication design is an inevitable choice and a product of the times,becoming the main content for design-ers to think about visual communication design.Designers need to recognize the importance of traditional Chinese elements in their design work,clarify the categories of tradi-tional Chinese elements,apply traditional Chinese elements to clothing,books,logos,and packaging to give the public a strong intuitive feeling,increase visual communication ef-fect,enhance the dissemination scope of design works,and enhance the influence of design works.
关键词
中国传统元素/视觉传达设计/设计应用Key words
traditional Chinese element/visual communica-tion design/design application引用本文复制引用
出版年
2024
NETL
NSTL
万方数据