The Application of Digital Media Art in Game Art Visual Design
With the rapid development of modern informa-tion technology and the continuous popularization of com-puter algorithms,digital media art came into being.The effective combination of digital technology and art design has formed a new interdisciplinary art form,promoting continuous innovation in the field of art,integrating artistic behaviors such as creation,storage,dissemination,appre-ciation and criticism,and providing audience with richer artistic aesthetic experience.Based on the analysis of the important value of digital media art in game art visual de-sign,this paper discusses the application of digital media art from aspects of game character design and scene de-sign.While highlighting the advantages of digital media,it provides suggestions for the innovative development of game industry.