The Development,Design,and Application of Sichuan Drama Cultural and Creative Products Based on Geo-culture
Taking geo-culture as the main theoretical basis for research,,this paper combs the shortcomings in the cur-rent development of Sichuan drama cultural and creative products,and puts forward the new trend of Sichuan drama cultural and creative product design:strengthening mul-ti-cultural integration of connotation,emphasizing multiple experience of cultural and creative products,and linking new economy of local industry.From these three development trends,corresponding design strategies are extracted:flexi-bility strategy to deepen cultural characteristics,interesting strategy to evoke inheritance resonance,and cross-border strategy to bring innovation opportunities.
geo-cultureSichuan dramacultural and creative productproduct design