摘要
文章以地缘文化为主要研究理论依据,对四川戏剧文创发展现状中的不足进行梳理,提出了四川戏剧文创产品设计的新趋势:加强内涵的多文化融合、注重文创的多重体验感、联动当地产业新经济.从这三个发展趋势中提炼出了相对应的设计策略:灵活性策略加深文化特色、趣味化策略引发传承共鸣、跨界性策略带来创新机遇.
Abstract
Taking geo-culture as the main theoretical basis for research,,this paper combs the shortcomings in the cur-rent development of Sichuan drama cultural and creative products,and puts forward the new trend of Sichuan drama cultural and creative product design:strengthening mul-ti-cultural integration of connotation,emphasizing multiple experience of cultural and creative products,and linking new economy of local industry.From these three development trends,corresponding design strategies are extracted:flexi-bility strategy to deepen cultural characteristics,interesting strategy to evoke inheritance resonance,and cross-border strategy to bring innovation opportunities.
基金项目
四川省教育厅人文社会科学重点研究基地工业设计产业研究中心(GYSJ2022-16)
大学生创新创业训练计划项目(S202210654020X)
NETL
NSTL
万方数据