文化因子在盲盒类产品设计中的应用研究——以巴蜀地区红色文化为例
Research on the Application of Cultural Factors in Blind Box Product Design—Taking the Red Culture in Bashu Region as an Example
胡茗皓 1董婉婷 1张灿1
作者信息
- 1. 四川音乐学院 成都美术学院,四川 成都 610500
- 折叠
摘要
红色文化具有深厚的革命精神与文化内涵,为了丰富红色文化的传播途径,引导年轻一代人感受红色文化的魅力,提出设计一款关于红色文化的盲盒产品.首先聚焦现有盲盒类产品与文化相结合的方式,梳理出设计元素的文化性、形象种类的多元性、感官交融的自在性在产品中的表现特点;其次对文化因子在盲盒类产品中的文化载体、IP形象以及感官刺激层面的应用手法进行探索;最后在产品形象以及产品体验方面更好地与红色文化贴合,最大程度宣扬中国红色文化精神,达到推动红色文化多层次发展的目的,从而激发年轻一代人对于红色文化的热爱.
Abstract
Red culture has a profound revolutionary spirit and cultural connotation.In order to enrich the dissemination channels of red culture and guide the younger generation to feel the charm of red culture,a blind box product about red culture is proposed to be designed.Firstly,it focuses on the way of combining the existing blind box products with culture,and sorts out the performance characteristics of the cultural characteristics of design elements,the diversity of image types,and the ease of sensory blending in the prod-ucts.Secondly,it explores the application methods of cultur-al factors in blind box products from the aspects of cultural carrier,IP image and sensory stimulation.Finally,it is better to fit with red culture in terms of product image and product experience to promote the spirit of Chinese red culture to the greatest extent and achieve the purpose of promoting the multi-level development of red culture,so as to stimulate the younger generation's love for red culture.
关键词
巴蜀红色文化/盲盒类产品设计/文化创意产品Key words
Bashu red culture/blind box product design/cul-tural and creative product引用本文复制引用
基金项目
第二批地方普通本科高校应用型示范专业及应用型示范课程建设(326140)
四川省高校哲学社会科学重点研究基地-工业设计产业研究中心(GYSJ2022-17)
2023国家级大学生创新创业训练项目(202310654006X)
出版年
2024
NETL
NSTL
万方数据