Design Strategies for Cultural and Creative Products Based on Tourism Destination Brand Image
In cultural and creative industry and tourism econ-omy emphasizing design orientation,the design of tourism cultural and creative products is particularly important.From a holistic perspective,it is necessary to start with the current difficulties and problems of cultural and creative products to ensure the comprehensiveness and dimension-ality of creativity.On the practice level of design,culture should be integrated into people's daily life better through the understanding and recognition of lifestyles and be pro-moted in application.
tourism brand imagetourism and cultural crea-tivityproduct design