基于旅游地品牌形象的文创产品设计策略
Design Strategies for Cultural and Creative Products Based on Tourism Destination Brand Image
张美玉1
作者信息
- 1. 沈阳师范大学 美术与设计学院,辽宁 沈阳 110034
- 折叠
摘要
在强调以设计为导向的文化创意工业与旅游经济中,对旅游文创产品的设计尤为重要.从整体的角度来看,要从目前的文创产品的困境和问题入手,保证创意的全面性、立体性.在设计的实践层面上,通过对生活形式的了解与认识,让文化能够更"接地气"地融入人们的日常生活之中,并且在运用中得以推广.
Abstract
In cultural and creative industry and tourism econ-omy emphasizing design orientation,the design of tourism cultural and creative products is particularly important.From a holistic perspective,it is necessary to start with the current difficulties and problems of cultural and creative products to ensure the comprehensiveness and dimension-ality of creativity.On the practice level of design,culture should be integrated into people's daily life better through the understanding and recognition of lifestyles and be pro-moted in application.
关键词
旅游品牌形象/旅游文创/产品设计Key words
tourism brand image/tourism and cultural crea-tivity/product design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据