Research on Empowering Rural Revitalization Strategy with Intangible Cultural Heritage Cultural and Creative Design
Under the background of rural revitalization,the implementation of cultural and creative design of intangi-ble cultural heritage themed products based on the basic national conditions can highlight the connotation of rural culture,enhance cultural creativity and cultural self-con-fidence.Based on the regionality and diversity of excellent rural culture,this paper puts forward specific ways of visual image design from the specific cases of intangible cultural heritage,explores the visual image design of intangible cul-tural heritage cultural and creative products,and develops more distinctive products through the recording of rural intangible cultural heritage,product development and other means,aiming at better protecting and inheriting intangible cultural heritage and promoting the sustainable development of rural economy,so as to realize the revitalization of rural culture and economy.
intangible cultural heritagecultural and creative designrural revitalizationJiangsu intangible cultural heritage
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