Research on Product Identification Design Based on Brand Positioning Analysis
Brand building is an important part of enterprise development.How to build a valuable brand and convey it to customers in a unique way is a major problem faced by Chi-nese enterprises currently.This paper focuses on the close relationship between brand positioning analysis and product identification design,and discusses how to guide and opti-mize product identification design through brand positioning.Firstly,the paper clarifies the definition and function of the brand,expounds the basic concept of brand positioning,and analyzes the importance of brand positioning in product de-sign.In the part of product identification design,it describes the connotation and function of product identification design in detail,and analyzes its expression methods in appearance and interface design.Finally,it focuses on the influence of brand positioning analysis on product identification design.From the perspective of brand positioning,product identifi-cation and target customer relationship,it proposes product design strategies based on brand positioning,including de-termining the coordination of brand core values and visual elements and using differentiation strategies to strengthen brand identification.The research aims to provide reference for enterprise brand building and product design.
NETL
NSTL
万方数据
