首页|儿童玩具广告创意实践研究

儿童玩具广告创意实践研究

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创新意识是广告的灵魂,也是直接决定广告是否成功的根本因素,有效应用广告创意能够直观展示儿童玩具的美感以及趣味性.从某种程度上来看,儿童玩具的销售与广告创意有着直接联系.基于此,必须充分重视儿童玩具广告创意的实现策略.文章在分析儿童玩具消费心理特征的基础上,提出了儿童玩具广告创意的实现方法,并在此基础上探索相关实现路径.
Practice Research on Children's Toy Advertising Creativity
Innovation consciousness is the soul of advertising,and it is also the fundamental factor that directly determines the success of advertising.Effective application of adver-tising creativity can intuitively show the beauty and fun of children's toys.To some extent,the sales of children's toys are directly related to advertising creativity.Based on this,it is necessary to pay full attention to the realization strategy of children's toy advertising creativity.On the basis of analyz-ing psychological characteristics of children's toy consump-tion,this paper puts forward the realization method of chil-dren's toy advertising creativity,and explores the relevant realization path on this basis.

children's toytoy advertisingadvertising crea-tivitycreativity expression

马宇飞、郭春晓

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郑州工商学院,河南 郑州 451400

儿童玩具 玩具广告 广告创意 创意表现

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(1)
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