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动漫IP在汉服设计中的创新与应用

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在动漫IP与汉服产业有机融合的背景下,文章从表现方式和设计方法出发,构建基于动漫IP进行汉服设计的理论框架.通过视觉符号实现动漫IP在汉服跨界设计中的表达,包括如何通过汉服形制、色彩的设计和搭配实现动漫IP情景的构建.从消费者需求、传统文化传承与创新以及打破同质化的角度,探讨并提出动漫IP在汉服创新设计中的应用策略.
The Innovation and Application of Animation IP in Hanfu Design
Under the background of the organic integration of animation IP and Hanfu industry,this paper constructs the theoretical framework for Hanfu design based on animation IP from the perspective of presentation and design methods.The expression of animation IP in Hanfu cross-border de-sign is achieved through visual symbols,including how to realize the construction of animation IP scene through the design and collocation of Hanfu form and color.This paper explores and puts forward the application strategies of an-imation IP in the innovative design of Hanfu from the per-spective of consumer demand,traditional culture inheritance and innovation,and homogenization breaking.

animation IPHanfu designcultural dissemi-nation

朱彦洁、闫沐涵

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四川文化艺术学院,四川 绵阳 621000

动漫IP 汉服设计 文化传播

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(1)
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