The Innovation and Application of Animation IP in Hanfu Design
Under the background of the organic integration of animation IP and Hanfu industry,this paper constructs the theoretical framework for Hanfu design based on animation IP from the perspective of presentation and design methods.The expression of animation IP in Hanfu cross-border de-sign is achieved through visual symbols,including how to realize the construction of animation IP scene through the design and collocation of Hanfu form and color.This paper explores and puts forward the application strategies of an-imation IP in the innovative design of Hanfu from the per-spective of consumer demand,traditional culture inheritance and innovation,and homogenization breaking.