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数字营销在儿童玩具市场中的应用及其影响

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随着科技的飞速发展和互联网的普及,儿童玩具市场正经历前所未有的变革.数字营销成为儿童玩具市场发展的重要推动力.文章首先论述了数字营销的定义、优势和发展历程,接着分析了儿童玩具市场的特点、发展趋势,然后深入探讨数字营销在儿童玩具市场中的应用及其影响,并提出玩具企业应对数字营销挑战的策略,以期为相关企业和研究人员提供有益的参考和启示.
The Application and Influence of Digital Marketing in the Children's Toy Market
With the rapid development of science and technology and the popularity of the Internet,children's toy market is undergoing unprecedented changes.Traditional physical toy sales are gradually transforming towards digitalization,and digital marketing has become an important driving force for the development of children's toy market.This paper first discusses the definition,advantages,and development process of digital marketing,then analyzes the characteristics and development trend of the children's toy market.Then,it delves into the application and influence of digital marketing in the children's toy market,and proposes strategies for toy enterprises to respond to digital marketing challenges,in order to provide useful reference and inspiration for relevant enterprises and researchers.

digital marketingchildren's toy marketbig data analysis

夷香萍

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常州信息职业技术学院,江苏 常州 213164

数字营销 儿童玩具市场 大数据分析

江苏省高等学校"青蓝工程"优秀青年骨干教师培养项目(2021)

苏教师函[2020]42号

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(2)