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自媒体与玩具营销的跨界共生研究

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自媒体对玩具营销具有重要影响,玩具营销借助赞助自媒体,能够提高品牌知名度、增加销售额.同时,自媒体能够带来有趣的内容及互动形式,从而吸引大量粉丝及用户,为玩具品牌带来宣传效应.基于此,文章对自媒体视域下的玩具营销进行分析,探讨自媒体与玩具营销的相互作用,分析自媒体与玩具营销的跨界合作方式,以促进玩具销售,提高企业销售额和市场占有率.
Research on Cross-border Symbiosis of Media and Toy Marketing
We Media has an important influence on toy marketing.Toy marketing can improve brand awareness and increase sales by sponsoring We Media.At the same time,We Media can bring interesting content and interactive forms,thus attracting a large number of fans and users and bringing publicity effect to toy brands.Therefore,this paper analyzes the toy marketing from the perspective of We Media,discusses the interaction between We Media and toy marketing,and analyzes the cross-border cooperation between We Media and toy marketing,so as to promote toy sales and improve enterprise sales and market share.

We Mediatoy marketingtoy sales model

史阁妮

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山东外事职业大学 管理学院,山东 威海 264500

自媒体 玩具营销 玩具销售模式

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(2)