Research on the Value Orientation and External Communication Strategy of Chinese Style Animation
As an important part of the cultural industry,animation industry is the product of combining scientific and technological achievements with culture and art.It belongs to the category of culture and art in essence,which can effectively enrich people's daily life and meet people's spiritual and cultural needs.At the present stage,domestic animation works generally show the upward and good value orientation,and subtly guided the audience to form a correct outlook on life,values and the world through the works,so as to promote their healthy development.In this regard,how to do a good job in the external communication of Chinese style animation has become a key issue that the animation industry needs to solve.Based on this,this paper briefly expounds the connotation of the upward and good value orientation of Chinese style animation and the measures to transmit the upward and good value orientation for Chinese style animation,and puts forward scientific and practical external communication strategies,in order to provide reference for the modernization development of China's animation industry.
Chinese style animationupward and good value orientationexternal communicationcommunication strategy
万方数据
维普
