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三星堆考古盲盒文创产品设计理念研究

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三星堆博物馆以其出土的青铜立人像、青铜神树、陶猪、青铜鸟等文物为原型,结合当下流行的盲盒潮玩销售形式,设计开发出了一系列考古盲盒,受到广大消费者的喜爱,由此掀起一股"模拟考古"和"文物收藏"的浪潮.文章基于盲盒文化,总结出三星堆文物形象IP纹饰简化、造型萌化的两大特点,基于三星堆考古盲盒的消费层次,从开盒前、开盒、开盒后三个方面探讨其设计理念,对三星堆考古"盲盒热"现象及其影响进行了思考.
Research on the Design Concept of Sanxingdui Archaeological Blind Box Cultural and Creative Product
Sanxingdui Museum has designed and developed a series of earthen archaeological blind boxes with its unearthed bronze standing figures,bronze divine trees,pottery pigs,bronze birds and other cultural relics as prototypes and combined with the current popular blind box designer toy sale form,which are loved by the majority of consumers,thus setting off a wave of"simulated archaeology"and"cultural relic collection".Based on the blind box culture,this paper summarizes two characteristics of simplified patterns and cute shapes of Sanxingdui cultural relics'IP image.Based on the consumption level of Sanxingdui archaeological blind box,it discusses its design concept from three aspects:before opening the box,opening the box and after opening the box,and considers the hot phenomenon and its influence of Sanxingdui archaeological blind box.

Sanxingduiarchaeological blind boxIP imageproduct design

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广西艺术学院 艺术研究院,广西 南宁 530000

三星堆 考古盲盒 IP形象 产品设计

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(2)