Research on the Design Concept of Sanxingdui Archaeological Blind Box Cultural and Creative Product
Sanxingdui Museum has designed and developed a series of earthen archaeological blind boxes with its unearthed bronze standing figures,bronze divine trees,pottery pigs,bronze birds and other cultural relics as prototypes and combined with the current popular blind box designer toy sale form,which are loved by the majority of consumers,thus setting off a wave of"simulated archaeology"and"cultural relic collection".Based on the blind box culture,this paper summarizes two characteristics of simplified patterns and cute shapes of Sanxingdui cultural relics'IP image.Based on the consumption level of Sanxingdui archaeological blind box,it discusses its design concept from three aspects:before opening the box,opening the box and after opening the box,and considers the hot phenomenon and its influence of Sanxingdui archaeological blind box.