As an important carrier of cultural communication,cultural and creative products have received widespread attention in their design concepts and expression forms.As an indispensable part of cultural and creative product design,visual communication design plays an important role in improving the cultural connotation and aesthetic value of products.Therefore,studying the design of cultural and creative products based on visual communication has important practical significance and theoretical value.
关键词
文创产品/视觉传达设计/多元化
Key words
cultural and creative product/visual communication design/diversification