As one of the mainstream consumer groups of ACG culture,Generation Z has sufficient consumption vitality.Its willingness and behavior to protect intellectual property will have a significant influence on the intellectual property protection environment.Studying its willingness and behavior to protect intellectual property toward mainstream ACG cultural products is helpful to identify existing problems of intellectual property protection from the consumer side.The study conducted a questionnaire survey on the intellectual property protection willingness and behavior of Generation Z towards ACG products,verifying the correlation between Generation Z's intellectual property protection willingness and behavior.
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