玩具世界2024,Issue(2) :214-216.

玩具直播营销模式探索

Exploration on Toy Live Streaming Marketing Mode

孙维超
玩具世界2024,Issue(2) :214-216.

玩具直播营销模式探索

Exploration on Toy Live Streaming Marketing Mode

孙维超1
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作者信息

  • 1. 山东外事职业大学,山东 威海 264500
  • 折叠

摘要

"互联网+"赋予了各行各业新的发展方向,在玩具销售方面,直播营销已经成为一种常态.这种营销模式摆脱了实体店的地域限制,能够让购买者更加清晰直观地看到想要购买的玩具产品,对提升营销利润具有重要意义.文章探索玩具直播营销模式的特点、优势,提出相应的策略和建议,以帮助企业更好地利用玩具直播营销模式推广产品.

Abstract

"Internet plus"has given new development directions to all walks of life.In terms of toy sales,live streaming marketing has become a normal state.This marketing mode gets rid of the geographical restrictions of the physical stores,allowing buyers to see the toy products they want to buy more clearly and intuitively,which is of great significance for improving marketing profits.This paper explores the characteristics and advantages of toy live streaming marketing mode,and puts forward corresponding strategies and suggestions to help enterprises make better use of toy live streaming marketing mode to promote products.

关键词

玩具/直播/营销模式

Key words

toy/live streaming/marketing mode

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出版年

2024
玩具世界

玩具世界

ISSN:
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