"Internet plus"has given new development directions to all walks of life.In terms of toy sales,live streaming marketing has become a normal state.This marketing mode gets rid of the geographical restrictions of the physical stores,allowing buyers to see the toy products they want to buy more clearly and intuitively,which is of great significance for improving marketing profits.This paper explores the characteristics and advantages of toy live streaming marketing mode,and puts forward corresponding strategies and suggestions to help enterprises make better use of toy live streaming marketing mode to promote products.