Research on the Development of Blind Box for "Generation Z" under the Influence of Pop Art Trend
With the development of the times,people's con-sumption concept has undergone significant changes,and pop art has also been accepted by more and more people.The blind box is a product born under the influence of pop art trend,which highlights the unique style of pop art and is sought after by"generation Z"young consumer groups.The emergence of blind box provides an opportunity to promote the development of"generation Z"commercial artworks.However,the current development of the blind box market is not entirely optimistic.Based on this,this paper studies the development status of blind box for"generation Z"under the influence of pop art trend,deeply analyzes the reasons why the blind box is popular with the"generation Z",and pro-poses blind box development strategies such as improving the innovation and novelty of the blind box goods,flexibly using art elements,strengthen the promotion of rational consump-tion,in order to promote the sustainable development of blind box,meet the needs of"generation Z"young consumers,and promote the healthy development of trendy culture and art.