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波普艺术思潮影响下面向"Z世代"的盲盒发展研究

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随着时代的发展,人们的消费观念发生较大转变,同时波普艺术也被越来越多的大众所接受.盲盒是在波普艺术思潮影响下诞生的产物,其凸显了波普艺术的独特风格,被"Z世代"年轻消费群体所追捧.盲盒的出现为推动"Z世代"商业艺术品发展提供了契机,然而目前盲盒市场发展并不完全乐观.基于此,文章研究了波普艺术思潮影响下面向"Z世代"的盲盒发展现状,深入分析了盲盒受"Z世代"欢迎的原因,提出要提高提高盲盒类商品的创新性和新奇性,灵活运用美术元素,加强理性消费的宣传等盲盒发展策略,以促进盲盒的可持续发展,满足"Z世代"年轻消费者的需求,促进潮流文化艺术品的良性发展.
Research on the Development of Blind Box for "Generation Z" under the Influence of Pop Art Trend
With the development of the times,people's con-sumption concept has undergone significant changes,and pop art has also been accepted by more and more people.The blind box is a product born under the influence of pop art trend,which highlights the unique style of pop art and is sought after by"generation Z"young consumer groups.The emergence of blind box provides an opportunity to promote the development of"generation Z"commercial artworks.However,the current development of the blind box market is not entirely optimistic.Based on this,this paper studies the development status of blind box for"generation Z"under the influence of pop art trend,deeply analyzes the reasons why the blind box is popular with the"generation Z",and pro-poses blind box development strategies such as improving the innovation and novelty of the blind box goods,flexibly using art elements,strengthen the promotion of rational consump-tion,in order to promote the sustainable development of blind box,meet the needs of"generation Z"young consumers,and promote the healthy development of trendy culture and art.

"generation Z"pop arttrendy cultureblind boxdevelopment strategy

贾瑞琪

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天水师范学院,甘肃 天水 741000

"Z世代" 波普艺术 潮流文化 盲盒 发展对策

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(3)