摘要
"五行虎"是中国传统儿童布艺玩具中的一种,其具有悠久的历史和丰富的文化内涵.文章首先阐述了"五行虎"的研发背景,然后探讨了"五行虎"的研发理念,接着提出了"五行虎"的研发过程,包括市场调研、材料选择、玩法设计、制作环节、包装设计等,最后从多个维度探讨了"五行虎"布艺玩具的市场推广路径,旨在为现代儿童提供更加多样化的玩具选择,于无形之中传播与传承中国的传统文化.
Abstract
"Wuxing tiger"is one of the traditional Chinese children's cloth toys,which has a long history and rich cul-tural connotation.This paper first expounds the research and development background of"Wuxing tiger",then explores its research and development concept,and then puts forward its research and development process,including market research,material selection,play design,production link,packaging design,etc.Finally,it explores the marketing paths of"Wux-ing tiger"cloth toys from multiple dimensions,aiming to pro-vide more diversified toy choices for modern children,and to spread and inherit traditional Chinese culture invisibly.
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