The Research and Development and Marketing of Traditional Children's Cloth Toy "Wuxing Tiger"
"Wuxing tiger"is one of the traditional Chinese children's cloth toys,which has a long history and rich cul-tural connotation.This paper first expounds the research and development background of"Wuxing tiger",then explores its research and development concept,and then puts forward its research and development process,including market research,material selection,play design,production link,packaging design,etc.Finally,it explores the marketing paths of"Wux-ing tiger"cloth toys from multiple dimensions,aiming to pro-vide more diversified toy choices for modern children,and to spread and inherit traditional Chinese culture invisibly.
cloth toy"Wuxing tiger"toy research and de-velopmentchildren's toy
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