Traditional Chinese craft art embodies the wis-dom of the nation and is China's unique cultural resource.After thousands of years of inheritance,it is in line with the aesthetic needs of Chinese people.This paper discusses the connotation of traditional craft art,analyzes the focus of the development of traditional craft art at the present stage,including improving artistic innovation and connecting with people's life,reveals the application value of traditional craft art in modern cultural and creative product design,and puts forward the application strategy of traditional craft art in the design of modern cultural and creative products.
关键词
传统工艺美术/现代文创/产品设计
Key words
traditional craft art/modern cultural and creative industry/product design