With the rapid development of cultural and crea-tive industry,the application of traditional cultural elements in the design of cultural and creative products has attracted more and more attention.Traditional cultural elements have unique cultural heritage and artistic charm.Integrating them into the design of cultural and creative products can en-hance the cultural connotation and artistic value of prod-ucts,and also promote the inheritance and development of traditional culture.This paper analyzes the application value and application manifestation of traditional cultural elements in the design of cultural and creative products,and puts forward a series of application strategies,in order to provide new ideas and methods for the development of cultural and creative industry and the optimization of cul-tural and creative product design.
关键词
传统文化元素/文创产品设计/文化创意产业/文化传承/艺术价值
Key words
traditional cultural element/cultural and creative product design/cultural and creative industry/culture in-heritance/artistic value
维普
万方数据