Research on Color Design of Domestic Animation Character Based on the Aesthetic Concept of "Vivid Charm"
"Vivid charm"has always been an important theme in traditional Chinese culture.Throughout history,it has always had a profound influence on Chinese painting.In the field of animation,color plays a key role in shaping character image and becomes the finishing touch.Based on the aesthetic concept of"vivid charm",this paper takes the color design of domestic animation characters as the research object,analyzes the research status and existing problems of the color design of domestic animation char-acters,and discusses the color design strategy of domestic animation characters based on the aesthetic concept of"vivid charm".