With the development of tourism industry and peo-ple's emphasis on culture inheritance,intangible cultural heritage tourism cultural and creative products have become a new hot spot in the tourism market.This paper studies the design,development and promotion of intangible cultur-al heritage tourism cultural and creative products,aiming at promoting the integration of intangible cultural heritage elements and tourism cultural and creative products,and providing new ideas and methods for the protection and in-heritance of intangible cultural heritage.
关键词
旅游文创产品/设计开发/非遗元素
Key words
tourism cultural and creative product/design and development/intangible cultural heritage element
维普
万方数据