Research on the Design,Development and Promotion of Intangible Cultural Heritage Tourism Cultural and Creative Product
With the development of tourism industry and peo-ple's emphasis on culture inheritance,intangible cultural heritage tourism cultural and creative products have become a new hot spot in the tourism market.This paper studies the design,development and promotion of intangible cultur-al heritage tourism cultural and creative products,aiming at promoting the integration of intangible cultural heritage elements and tourism cultural and creative products,and providing new ideas and methods for the protection and in-heritance of intangible cultural heritage.
tourism cultural and creative productdesign and developmentintangible cultural heritage element