Research on Marketing Strategy for Young Children's Toy Based on Consumer Behavior Theory
This paper summarizes consumer behavior theory and young children's toy market,and through in-depth anal-ysis of consumers'demand for young children's toys,puts forward targeted marketing strategies,including adopting emotion-oriented advertising marketing strategy,creating experiential sales environment,building online and offline dual channels,providing high-quality services,in order to improve sales revenue of young children's toys.
万方数据
维普
