With the rapid development of science and tech-nology and the promotion of globalization,product design is no longer only concerned about the realization of the func-tions,but also pay more attention to the user experience and brand image shaping.Visual communication is an important part of product design,which directly conveys product in-formation and affects the user's first impression.This paper first explains the related concepts of visual communication,expounds the application value of visual communication methodology in product design and how to use this method-ology to create more attractive and user-friendly products with unique brand image.It aims to convey product infor-mation and arouse users'emotional resonance through the exquisite application of visual communication methodology,so that products can stand out in the market competition.
关键词
视觉传达方法论/产品设计/应用研究
Key words
visual communication methodology/product de-sign/application research
维普
万方数据