The Application of Emotional Design in Food Packaging—Taking "Three Squirrels" as an Example
With the improvement of living standards in mod-ern society,consumers'demand for food packaging is no longer limited to the storage of food,but also attaches more importance to the emotional design of packaging.This re-quires designers to meet the needs of consumers from vision to function in packaging design,pay attention to humanis-tic care of packaging design,and express public emotions.Therefore,emotional design has become a connecting hub between products and consumers,and plays an important role in packaging design.This paper explains the concept of emotional design.Taking the packaging design of"Three Squirrels"as an example,it studies the application of emo-tional design in food packaging from three levels,namely,instinct level,behavior level and reflection level,and ana-lyzes the future development trend of emotional design in food packaging.
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